Welcome to Blu&Berry,
the best « sportswear chic »
stores in the French Alps.


Blu&Berry is a wonderful Family store,
all experts in the fields of
Luxury and Creativity.

Discover our brands


« The fairytale shop windows of Blu&Berry catch the eye immediately,
inviting you to enter into a world where fashion, ski and luxury marry to perfection. »

Lana magazine

« A Courchevel et Megève, Blu&Berry s’annonce comme la nouvelle étoile des neiges de
l’élégance aux sports d’hiver. Le passage obligé des happy few les plus exigeants … »

Janie Samet

« Pop into Blu&Berry for the latest fashions. Megève chicest clothing boutique. »

Elle deco usa

« Blu&Berry is an ode to good taste and to what is exceptional. The heights in shopping! »

Les Airelles magazine